MARKETING

“Either write something worth reading or do something worth writing about.” Benjamin Franklin

Marketing a book is the one activity that stumps many authors. For those who need some assistance, we are pleased to offer a range of services that will compliment your own activities. From help with creating your marketing ‘angle’ through to the creation and supply of marketing materials to spread your message, Indie-Go offers a range of services.

AUTHOR WEBSITES

We offer a cost-effective but flexible author website design and hosting service, with a ‘modular’ approach to suit each author’s individual needs. Our author websites are based on a powerful system unique to Indie-Go, with a powerful ‘back end’ where authors can update much of their site’s content themselves, and add additional functionalities to their website as they need them. Yet the ‘front end’ of each author website is designed bespoke by our dedicated web developer.

Our entry-level author website (£375+VAT) includes the basics that every author should need:

  • A .co.uk domain name of your choice (subject to availability), registered for two years.
  • Hosting of your website for two years on our dedicated secure server.
  • The creation of a bespoke author website based around the design of your book, featuring a home page, author biography page, book information page, plus links to retailers and a ‘Contact’ page.
  • Author access to their own website ’back end’, where a simple user interface allows you to add information to some sections, and manage many website functionalities yourself.
  • The ability to add further functionalities when required (additional costs apply, from £20). Want to add a blog? Social media feed? A book review facility? A fully-functioning bookshop? Want to add an ‘Extracts’ page? With additional modules in development.

Download further information here

PRESS RELEASE WRITING AND/OR DISTRIBUTION

Writing a Press Release takes a particular set of skills, as you’re aiming it at professional journalists who receive hundreds of releases a week. It has to stand out… but getting that Press Release into the right hands is the other half of the battle. Sending 100 releases to the wrong recipient will give a 0% success rate; sending one release to the right recipient gives 100% success.

Indie-Go offers a Press Release writing service undertaken by publishing industry professionals. We write a Press Release in consultation with you of up to two pages in length, which includes full details of your book, and which takes a ‘newsworthy’ angle that we hope will interest journalists.

We can then send this to you to send out to the media, or we can send it out through our industry-standard media service. We distribute the press release to selected recipients using our specialist media distribution service, Cision (used by all major publishers to send news about new titles to opted-in journalists). Any requests for contact are sent to you to follow up direct.

Press Release Writing: £75.00

Press Release Distribution: £50.00

SOCIAL MEDIA GRAPHICS

Twitter, Facebook and Instagram are essential tools for indie authors, but did you know that graphical posts achieve far more traction than simply posting text? Creating professional-looking graphical material for social media is essential. We offer a social media graphics creation service, where we design and create as many marketing images for you to post on your social media accounts as you like. Graphics can include static images, animated cover ‘reveal’ images, moving GIF images or even email widgets.

Graphics cost £10 each, with discounts for orders over three graphics at a time.

MARKETING MATERIALS

We offer a wide range of printed and display items with which you can promote your work at author signings, in bookshops and at events. From pop-up banners to postcards, bookmarks to leaflets, book trailers to showcards, our professionally designed marketing materials will give you the edge when you’re promoting your work.

A full range of the materials we offer is listed in our supplementary brochure.



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